ESCORT Inc. Announces New Automotive Safety Product: ESCORT Guardian Alert® Reverse Obstacle Detection
ESCORT Continues Premium Automotive Accessory Product Line Expansion With New Guardian Alert® Doppler Radar Reverse
Obstacle Detection System.
West Chester, OH January 27, 2010 -- ESCORT Inc., a leading manufacturer of premium automotive electronic accessories,
announced today the continued expansion of its world class product line by entering into a new licensing agreement with
Sense Technologies Inc. ("Sense Technologies"). Under the agreement, a new line of reverse obstacle detection systems
will be added to the ESCORT product portfolio under the brand name ESCORT Guardian Alert®.
ESCORT - Don't Just Drive ... Drive Smarter
"We are excited to be able to continue the expansion of our award winning products offering comfort and security which
enable our customers to Drive Smarter. Now we are offering back-up obstacle detection with our new ESCORT Guardian
Alert®," said John Larson, ESCORT President/CEO. "We see Guardian Alert® enhancing our ability to serve
customers more fully by giving them superior obstacle and presence awareness," he added. Guardian Alert® uses Doppler
Radar to provide customers the most accurate and thorough detection of obstacles in their path when operating their vehicles in
reverse.
The partnership between ESCORT and Sense Technologies allows ESCORT to offer another leading edge product that improves the
customer's driving experience. "By merging the industry leading expertise of Sense Technologies with the brand recognition
of the ESCORT name, both our firms and our customers win," said Larson. "The companies will substantially increase
their product presence and market penetration. Our customers benefit by seeing the ESCORT brand name which reminds them of their
experience using ESCORT's award winning products and gives them immediate confidence in the new Guardian Alert® Detection
System."
Customers are familiar with the ESCORT brand name, repeatedly seen as a category winner in other automotive product areas
including radar detectors, red light and speed camera database applications and outstanding consumer electronics customer
service.
The message around the new ESCORT Guardian Alert® Reverse Obstacle Detection System is straightforward. Drivers typically
know there is potential risk when backing up - private and professional drivers make every effort to be diligent in checking
when backing up. Yet, in spite of their best efforts to prevent them, backing accidents are still commonplace accounting for
approximately 500 fatalities each year, most involving young children. Everyone knows of stories about drivers backing over a
bicycle, a pet, or worse, a child. Compounding the problem, the number of vehicles with large blind spots to the rear, such as
SUVs and vans, are becoming more, not less prevalent, their increasing numbers raising the overall risk involved with driving in
reverse. The new ESCORT Guardian Alert® gives drivers a tool that dramatically reduces the risk associated with this
everyday event.
Competitor systems typically use ultrasonic sound waves or cameras. The danger is that each of these technologies possess
inherent weaknesses that can lead to complete failure or worse, can give the driver a false sense of security that these systems
are protecting them. These systems have huge "holes", detection areas that are large enough for an adult to not be
seen when backing up. And these technologies can be subject to failure due to weather and road debris issues such as sleet,
rain, snow, mud, dust and dirt. The new ESCORT Guardian Alert® Reverse Obstacle Detection System avoids all of these issues
by using Doppler microwave radar which provides excellent performance in all environments.
"ESCORT is one of the foremost leaders in the automotive electronics industry and the ESCORT brand name instantly brings
to consumers' minds the perception of award winning performance," said Bruce Schreiner, President of Sense Technologies
Inc. "I am excited that we are putting Sense Technologies to work with ESCORT in marketing our driving safety products, the
best automotive products available for reverse obstacle detection."
For more information about the new ESCORT Guardian Alert® Reverse Obstacle Detection System, call 800-964-3138 or visit
ESCORTinc.com.
About Sense Technologies Inc.
Sense Technologies, Inc. develops and markets backing awareness products for safety. For additional information, visit
www.sensetech.com.
About ESCORT Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, GPS enabled navigation and tracking
products and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and
BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in
Mississauga, Ontario, Canada.
Editorial Contact:
Ron Gividen
513-870-8500
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