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ESCORT Rolls Into Las Vegas SEMA Show with Award Winning ESCORT Live™ Ticket Protection App and 2012 Roush Mustang Contest Giveaway

ESCORT Inc., the industry leader of radar detection technology, continues its stepped up demonstration of its multi-award winning ESCORT Live™ real-time ticket protection network and the network's connection with its class-leading radar and laser detectors including the 9500ix and SmartRadar detectors at this week's SEMA show in Las Vegas.

Las Vegas, NV, October 29, 2012 -- ESCORT Inc., designer and manufacturer of the world's best premium automotive accessories, continues its widespread 'social network for the road' media campaign by bringing the award winning ESCORT Live™ ticket protection app into the Las Vegas SEMA Show. The award winning app, named 'best new mobile electronics product' at last year's SEMA show, is also featured in an exclusive 2012 ESCORT Roush Mustang contest car. The fully ESCORT equipped Mustang prize will be presented to one lucky contest winner to be announced at SEMA.

The national marketing campaign, which includes the ESCORT Roush Mustang promo car contest giveaway, has been underscoring ESCORT's frequent participation in trade shows and press events all year long. The campaign focuses on the ESCORT Live™ ticket protection network's connectivity to ESCORT's class-leading radar and laser detectors including the ESCORT SmartRadar™ Bluetooth Enabled Radar/Laser Detector, the award winning PASSPORT 9500ix GPS 'intelligent' radar detector and ESCORT's class leading custom installed PASSPORT 9500ci complete ticket defense system.

The ESCORT Live™ ticket protection app, ESCORT's class leading windshield mount radar detectors and PASSPORT 9500ci custom installed systems can be seen as featured mobile electronics accessories in SEMA show vehicles scattered throughout the SEMA event. ESCORT products have been installed in more than four dozen premium SEMA show exhibitor vehicles including Ford, GM, Cooper Tire, Toyo Tire, Hi Lift, Anzo, Leer, Truckin' Magazine, ATC Trailers, DUB, LTAA and at the Hard Rock Hotel and Casino entrance.

"For more than three decades the ESCORT brand has always signaled the very best driving technology available for radar and laser ticket protection," said John Larson, ESCORT President and CEO. "We have established a history of going the extra mile to do more for our customers than anyone else - at SEMA, we are putting someone in their very own 2012 ESCORT equipped Roush Mustang."

PAS Mag (booth # 24415) will assist ESCORT with its Roush Mustang prize presentation at the 2012 SEMA show. Sister premium brand BELTRONICS, has a longstanding relationship as a major contributor and advertiser within the pages of PAS Mag. At SEMA, that relationship will include the SEMA show floor announcement and award of the ESCORT Roush Mustang.

Appearing at major tradeshows, car club gatherings and automotive events all year long, the ESCORT branded (and fully ESCORT equipped) 2012 Roush Mustang has been seen by countless attendees. Often singled out for its breathtaking appearance, the car consistently receives high marks for both its visual trim and paint job as well as for its Roush Stage 2 performance.

Since last fall, ESCORT and BELTRONICS show attendees and web visitors have been invited to enter into the 2012 ESCORT loaded Roush Mustang contest drawing (invitations have been extended on the PAS Mag website as well). Entries are currently being accepted through the first two 2012 SEMA Show days (contest ends October 31st at midnight ET, 9 PM PT). ESCORT, along with PAS Mag, will announce the contest winner at the SEMA Show on day three (November 1st). For more information on entering the contest, visit escortinc.com or stop by the PAS Mag SEMA show booth (Las Vegas Convention Center, Central Hall, Booth 24415).

Receiving the lion's share of the detector category's major show news and class leading awards, ESCORT has a long history of bringing excitement while capturing attendees' attention during show prime time. It was just last year that SEMA show officials presented ESCORT with the SEMA show's top award, 'Best New Mobile Electronics Product' for ESCORT Live™. Debuting at SEMA as 'the social network for the road', the revolutionary smartphone app allows drivers to share live radar and laser alerts with other drivers in real time.

Frequently seen in national reviews as a leading mobile technology (Edmunds 'top ten best new product', Popular Mechanics Editor's Choice, a Car and Driver 2012 'Top Ten Most Promising New Technology' award winner and a CNET 'must see' new product), ESCORT Live™ uses Bluetooth technology to connect in real time with the unique ESCORT Live™ ticket protection app designed for the driver's smartphone. When alerts are detected, they are transmitted to the ESCORT Live™ "cloud" and then broadcast across the ESCORT Live™ network, notifying drivers of potential ticket threats. In addition to live radar and laser alerts, the app also provides alerts to fixed position cameras as well as speed traps.

The ESCORT Live™ app has logged nearly three million 'saves' to date.

And news from ESCORT continues - the recently released ESCORT Live™ Ver 2.0 features a completely free download for smartphone users who do not yet own a radar detector. The ESCORT Live™ 2.0 app works with iOS and Android version smartphones and provides many of the features originally included in the radar detector connected version. ESCORT Live™ features include: red light and speed camera alerts, speed trap locations, live traffic (iPhone), voice alerts and more. The free version can be upgraded to include receipt of networked radar and laser alerts.

"Following an ESCORT Live™ driver yields excellent information about what lies ahead because the first vehicle's alerts are seamlessly transmitted to other cars equipped with the ESCORT Live™ app," Larson added. "Now with a single download of the ESCORT Live™ version 2.0 app and opting in for the premium version allows anyone to turn their smartphone into a radar detector!"

"We continue to expand our ESCORT Live™ press campaign with a focus on the ESCORT Live™ ticket protection app's compatibility with our test winning radar and laser detectors including the PASSPORT 9500ix, custom installed 9500ci and SmartRadar™ detectors. All are designed to easily take advantage of the ESCORT Live™ ticket protection app," Larson added.

"ESCORT is repeatedly named the leading innovator and designer of the most advanced radar and laser products available in the market," said Tim Coomer, ESCORT Vice-president of Product Development. "Our new SmartRadar™ detector provides drivers a class-leading out-of-sight radar detector that connects seamlessly with the ESCORT Live™ ticket protection app designed for their smartphones."

ESCORT SmartRadar™ is a supercharged, out-of-sight radar/laser detector with built-in Bluetooth® wireless technology. The SmartRadar™ unit, similar to the PASSPORT series of radar and laser detectors including the 9500ix and 8500 X50, is designed to easily connect with ESCORT Live™, the multi-award winning ticket protection network.

"ESCORT compatible radar detectors including the PASSPORT series and SmartRadar™ models, when connected with the award winning ESCORT Live™ ticket protection app, provide ticket protection technology and road awareness unmatched in the industry," said Coomer.

The smartphone app also provides ESCORT's test-winning Defender" database of red light and speed-ticketing camera locations and speed traps as well as patented GPS features including posted speed limit information, over-speed limit alerts, live traffic for route optimization and more.

For more information on the award winning ESCORT Live™ ticket protection app and ESCORT's complete line of premium automotive products, visit ESCORTinc.com or call the company direct at 800-964-3138.

About ESCORT Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, the patented ESCORT Live™ real-time ticket protection network, commercial fleet ESCORT SmartOffice™ rugged mobile PC, ESCORT MobileTV™, Guardian Alert reverse obstacle detection systems, Entourage GPS-enabled navigation and tracking products, ESCORT QuickStart™ and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio, with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513-870-8500
press(at)escortinc(dot)com