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ESCORT Releases All-new ESCORT SmartSite™ Rearview Camera System

ESCORT Inc., the industry leader of radar detection technology, announced the release of its all-new ESCORT SmartSite™ Rearview Camera System. ESCORT SmartSite™ uses a built-in rearview camera to provide customers the most accurate and real-time visible field-of-view of obstacles in their path when operating their vehicles in reverse.

West Chester, OH January 30, 2012 -- ESCORT Inc., designer and manufacturer of the world's best premium automotive accessories, announced the release of its all-new ESCORT SmartSite™ RearView Camera System. With its anti-glare 4.3" LCD full color display screen integrated into an OEM rearview replacement mirror assembly, ESCORT SmartSite™ uses a rear-mount camera (included) to provide customers with a real-time field-of-view of obstacles in their path when operating their vehicles in reverse. With safety in mind, ESCORT is helping their customers drive smarter by dramatically increasing their overall knowledge of their vehicle's immediate rearview environment.

"It is widely known that ESCORT provides the most advanced radar and laser defense on the market," said Tim Coomer, ESCORT's New Product Development Vice-president. "Our customers typically look to ESCORT to keep them at the forefront of cutting edge technologies. The ESCORT SmartSite™ Rearview Camera System is one more example where our tech savvy customers see a new product that vividly helps them, in this case, one that offers them assurance in the prevention of potentially hazardous backing accidents," he added.

Offering amenities and technologies from comfort and security to awareness and prevention, ESCORT's award winning products enable customers to Drive Smarter. By providing reverse driving obstacle awareness, ESCORT SmartSite™ continues the expansion and strengthening of this important "Drive Smarter" theme.

"Our new ESCORT SmartSite™ enhances our ability to serve customers more fully by giving them superior reverse obstacle and presence awareness," Coomer added.

The ESCORT SmartSite™ System consists of two components. The first is the SmartSite™ rearview mirror which acts as both an OEM replacement rearview mirror and, includes an integrated 4.3" LCD full color video screen for displaying real time images. The second SmartSite™ component is a self-focusing camera that is strategically mounted in the rear of the vehicle and acts as the 'eyes' of the system. Combined, the SmartSite™ Rearview Camera System gives drivers instantaneous viewing of live images from their most vulnerable blind spot—potentially hazardous unseen obstacles, or people, that lie directly behind the vehicle when operating it in reverse.

"Our message around the new ESCORT SmartSite™ Reverse Camera System is simple," said Dave Smidebush, Vice-president of Marketing. "Drivers typically understand that there is always the possibility of risk when backing up—our new SmartSite™ Reverse Camera System is about giving drivers complete confidence in knowing what's behind them before they make any unknown move when backing."

Certainly, most private and professional drivers make every effort to be diligent in checking completely when backing up. Unfortunately, in spite of the best efforts to prevent them, backing accidents are still commonplace accounting for huge property losses and unnecessary fatalities each year. Everyone knows of stories about drivers backing over a bicycle, a pet, or worse, a child. Compounding the problem is the number of vehicles with large blind spots to the rear, such as SUVs and vans, that are becoming more, not less prevalent. With their increasing numbers comes an increase in the overall risk involved with driving in reverse. Once the back-up camera is installed, the ESCORT SmartSite™ Rearview screen automatically changes to show the driver what is directly behind them—now, with the ESCORT SmartSite™ Rearview Camera System, drivers don't have to worry about blindly backing into obstacles.

ESCORT SmartSite™ Reverse Camera System highlights include:

  • 4.3" LCD color screen
  • Combines normal mirror image and reversing rear camera image
  • Monitor attaches in place of most originally equipped factory rearview mirrors
  • Mirror can be installed in both 12 volt and 24 volt DC vehicles
  • Built-in interface function can support up to two cameras
  • Reversing function camera always has highest priority
  • High/low voltage and short circuit protection
  • Spontaneously displays rear camera view when reverse gear is engaged
  • Special anti-glare treatment
  • Hardware controls: dimmer options, multiple camera power settings and LCD brightness

The new ESCORT SmartSite™ Reverse Camera System is now available—MSRP is $249.95 (plus installation). SmartSite™ and ESCORT's complete line of premium automotive products can be seen at ESCORTinc.com or, learn more by calling the company direct at 800-964-3138.

About ESCORT Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, the patented ESCORT Live™ real-time ticket protection network, commercial fleet ESCORT SmartOffice™ rugged mobile PC, ESCORT MobileTV™, Guardian Alert reverse obstacle detection systems, Entourage GPS-enabled navigation and tracking products, ESCORT QuickStart™ and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio, with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513-870-8500