ESCORT Radar Repeats with 2nd Annual Appearance at Texas Auto Writers Association 2010 Spring Challenge

ESCORT Radar will be presenting their Passport 9500ix and Passport Qi45 Radar and Laser Detectors at the Texas Auto Writers Association (TAWA) 2010 Spring Challenge in Fort Worth, Texas, May 2-3.

"Just like years past at TAWA, we want to continue to help writers and media outlets communicate advanced driving solutions for their readers," said Ron Gividen, ESCORT's Media/Marketing Manager.

West Chester, OH April 26, 2010 -- ESCORT Inc., maker of the world's best automotive driving accessories and radar and laser detectors, will appear for the second straight year at the annual Texas Auto Writers Association (TAWA) 2010 Spring Challenge in Fort Worth, Texas, May 2-3. ESCORT will continue to promote their award winning Passport 9500ix GPS-enabled windshield mounted radar and laser detector and also demonstrate the all new Passport Qi45 Custom Installed radar and laser defense system.

New ESCORT Qi45 Custom Installed Radar Detector

"Just like years past at TAWA, we want to continue to help writers and media outlets communicate advanced driving solutions for their readers," said Ron Gividen, ESCORT's Media/Marketing Manager. "One example is that drivers generally accept that ticketing is increasing we are here to help automotive media writers communicate that we have products that help protect drivers from being targeted and ticketed."

ESCORT points to the increasing national and local independent news stories discussing the use of ticketing as a means generating needed revenue to avoid budget deficits. And drivers know firsthand about the increasing need to be aware of the pressing threat of being ticketed. At TAWA, ESCORT will be demonstrating new driving products that work to help drivers avoid being targeted and ticketed.

The World's First Internet Ready, GPSbased Radar Detector
Category leader ESCORT developed the world's first internet ready, GPS based radar detector the Passport 9500ix windshield mount radar, laser and safety camera detector. With the 9500ix release, ESCORT set a new technology standard by introducing its patented TrueLock™ feature. TrueLock™ uses GPS technology to eliminate false alerts by indexing the source of the false alert source exact location and frequency. In conjunction with TrueLock™ and another new patent, the new AutoLearn™ feature automatically analyzes those incoming signals and automatically locks them out to prevent false alerts. And the 9500ix radar detector also address the single fastest growing threat drivers face today the increasing numbers of fixed position speed and red light cameras. The 9500ix addresses this expanding new obstacle by incorporating the ESCORT Defender™ database, which identifies these threats well in advance.

In addition to its class-leading performance against radar and laser guns, the 9500ix also features variable speed sensitivity, which regulates the detector's sensitivity based on the speed of the vehicle. This level of intelligence provides maximum performance when you need it most, and reduces unneeded alerts when the driver is not at risk. The 9500ix is also compatible with the ESCORT Laser Shifter ZR4, which provides the ultimate laser protection.

Completely new, the PASSPORT Qi45™ Custom Installed radar and laser detector is a fully integrated, completely hidden radar detector system. Qi45™ dramatically lowers the typical high cost of custom installed radar detection to customers while providing increased revenue opportunities for car dealers. "With the new Qi45™ radar detector we have opened the top-of-the-line detector platform to cost conscious customers," said John Larson, ESCORT President and CEO. "And, this is a very dealer friendly product. Our goal is to provide customers and dealers the best-in-class products including our top-of-the-line custom installed radar detectors--the Qi45 radar detector meets that goal," he added.

The Qi45™ Custom Installed Radar Detector retails starting at just $699.95 installed. The Qi45™ base system is upgradeable to include ESCORT's Laser Shifting System, which provides the ultimate laser protection.

For more information on the Passport 9500ix GPS-enabled windshield mounted radar and laser detector or the all new Passport Qi45 Custom Installed radar and laser defense system, visit escortradar.com or call the ESCORT Experts at 800-964-3138.

About ESCORT Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, GPS enabled navigation and tracking products and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513-870-8500