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ESCORT Supports 'Komen for the Cure' Awareness with ESCORT Live™ App Compatible 'Pink' 9500ix Radar Detector - Also Announces 2012 Roush Mustang Contest Date Giveaway

ESCORT Inc., the industry leader of radar detection technology, has announced the giveaway date for the ESCORT 2012 Roush Mustang marketing contest car featuring its award winning ESCORT Live™ ticket protection app and PASSPORT 9500ci Custom Installed Radar Detector. The Roush Mustang contest winner will be named at the 2012 SEMA show in Las Vegas. Prominently featured this month as part of the ESCORT Live™ ticket protection app and Roush Mustang contest campaign is the ESCORT Limited Edition PASSPORT 9500ix 'Susan G. Komen for the Cure' windshield mount radar detector.

West Chester, OH, October 22, 2012 -- ESCORT Inc., designer and manufacturer of the world's best premium automotive accessories, has announced the giveaway date for the ESCORT 2012 Roush Mustang marketing contest car featuring its award winning ESCORT Live™ ticket protection app and PASSPORT 9500ci Custom Installed Radar Detector. The Roush Mustang contest winner will be named on November 1st at the 2012 SEMA show in Las Vegas.

"We continue to expand our ESCORT Live™ press campaign with a focus on the ESCORT Live™ ticket protection app's compatibility with our test winning radar and laser detectors including the PASSPORT 9500ix, 8500 X50 and SmartRadar™ detectors. All are designed to easily take advantage of the ESCORT Live™ ticket protection app," said Ron Gividen, ESCORT PR Director.

Prominently featured alongside the ESCORT Live™ ticket protection app and Roush Mustang contest campaign is ESCORT's PASSPORT 9500ix 'Susan G. Komen for the Cure' windshield mount radar detector. The White Pearl with Pink trim Limited Edition 9500ix radar detector availability is in direct support of October's Breast Cancer Awareness month. The 'Susan G. Komen for the Cure' PASSPORT 9500ix windshield mount radar detector features the same performance as the industry leading original 9500ix edition and is fully compatible with the ESCORT Live™ ticket protection app. A portion of the proceeds for the 'Komen for the Cure' PASSPORT 9500ix radar detector go to the Komen Campaign.

"For more than three decades we have been making the very best technology available for radar and laser ticket protection," said John Larson, ESCORT President and CEO. "We have established a history of doing more for our customers than anyone else - this month we are supporting Breast Cancer awareness with our 'Komen for the Cure' Limited Edition 9500ix radar detector, and separately, we will be awarding our contest winner their very own ESCORT equipped 2012 Roush Mustang."

On November 1st, PAS Mag will assist ESCORT with its Roush Mustang prize presentation. The contest winner will be announced at the 2012 SEMA Show.

The ESCORT branded (and fully ESCORT equipped) 2012 Roush Mustang vehicle has been displayed through the year at major tradeshows, car club gatherings and automotive events. Beginning last fall, ESCORT show attendees, web visitors and customers, have been given the opportunity to enter the contest drawing for the ultimate prize - the 2012 ESCORT equipped Roush Mustang (PAS Mag readers have also been invited into the contest drawing). Entries will continue to be accepted at the ESCORT and PAS websites through the 2012 SEMA Show start (show days one and two). The contest closes at midnight, October 31st (midnight EST, 9 PM PST).

The ESCORT Roush Mustang marketing car and campaign focuses on the ESCORT Live™ ticket protection app and the network's connectivity to ESCORT's class-leading radar and laser detectors including the award winning PASSPORT 9500ix GPS 'intelligent' radar detector, the basis for the Limited Edition PASSPORT 9500ix 'Susan G. Komen for the Cure' windshield mount radar detector.

The ESCORT Live™ ticket protection app made news at last year's SEMA show where show officials presented ESCORT with the SEMA show's top award, 'Best New Mobile Electronics Product'. Called the 'social network for the road', the revolutionary ESCORT Live™ smartphone app allows drivers to share live radar and laser alerts with other drivers in real time.

ESCORT Live™ uses Bluetooth technology to connect in real time with the unique ESCORT Live™ ticket protection app designed for the driver's smartphone. When alerts are detected, they are transmitted to the ESCORT Live™ "cloud" and then broadcast across the ESCORT Live™ network, notifying drivers of potential ticket threats.

New this year, the ESCORT Live™ Ver 2.0 release features a completely free download for smartphone users who do not yet own a radar detector. The new version 2.0 app works with iOS and Android version smartphones and provides red light and speed camera alerts, speed trap locations, live traffic (iPhone), voice alerts and more. The free version can be upgraded to include receipt of networked radar and laser alerts.

"Following an ESCORT Live™ driver yields excellent information about what lies ahead because the first vehicle's alerts are seamlessly transmitted to other cars equipped with the ESCORT Live™ app," Larson added. "Now with a single download of the ESCORT Live™ version 2.0 app and opting in for the premium version allows anyone to turn their smartphone into a radar detector!"

The smartphone app also provides ESCORT's test-winning Defender® database of red light and speed-ticketing camera locations and speed traps as well as patented GPS features including posted speed limit information, over-speed limit alerts, live traffic for route optimization and more.

For more information on the award winning ESCORT Live™ ticket protection app, the 'Komen for the Cure' Limited Edition 9500ix radar detector or contest entry for the 2012 ESCORT Roush Mustang, visit ESCORTinc.com or call the company direct at 800-964-3138.

About ESCORT Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, the patented ESCORT Live™ real-time ticket protection network, commercial fleet ESCORT SmartOffice™ rugged mobile PC, ESCORT MobileTV™, Guardian Alert reverse obstacle detection systems, Entourage GPS-enabled navigation and tracking products, ESCORT QuickStart™ and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO and BELTRONICS brands. The company is headquartered in West Chester, Ohio, with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513-870-8500
press(at)escortinc(dot)com